Generating a PR buzz for 2.2.0

Derek Atkins warlord at MIT.EDU
Fri May 18 10:43:39 EDT 2007


If you want to spearhead this, go ahead ;)

-derek

"Nathan Buchanan" <nbinont at gmail.com> writes:

> Hello All!
>
> With the 2.2.0 release coming up I have started thinking about how we will
> promote it. As I understand it, we currently post notices on our website,
> the lists, and they occasionally get picked up by other tech news websites
>>From there (correct me if I'm wrong). When 2.2.0 is released it will be a
> big deal. With this release we break into the mass market (eg - Windows).
> There are big benefits (as I'm sure you already know): more potential
> developers, larger user base, etc, but that's not the point. The point is,
> that this is "big news" and we need a PR strategy.
>
> What ideas do we have to help create a buzz? I've got a couple (below), but
> we need more ideas - please pipe in if you have one. We can then decide
> which ones are worth doing.
>
> 1. create a list of news sites to submit a story to. If they choose to
> publish it great, if not, we haven't lost anything. We should consider news
> sites in the following categories:
> -tech/IT sites (to raise visibility among IT professionals)
> -accounting/financial sites (to raise visibility among then financial
> industry - we do create financial software!)
> -general interest news sites/ public broadcasters (many have a tech and
> financial sections where an article may fit in.)
>
> We would need to draft up some special announcement beforehand.
>
> 2. Advertise online (wait, before you say "we don't have the money" check
> this out):
> http://google-code-updates.blogspot.com/2007/04/google-grants-free-advertising-for-open.htmlI
> ran across this today and think we should give it a try. Besides,
> $10,000
> in free advertising isn't bad!
>
> Anywhere else we can get advertising?
>
> Scheduling: We need to have all the packages released at the same time (or
> at least hold the announcements until all the packages are up and we are
> happy with them). We don't want to get caught unprepared. (yes, I am
> speaking as the person that is building the last package ;) )
>
> Thoughts? Arguments? Could we get agreement on this, and possibly volunteers
> to put it into action?
>
> Thanks,
> Nathan
>
> -- 
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>

-- 
       Derek Atkins, SB '93 MIT EE, SM '95 MIT Media Laboratory
       Member, MIT Student Information Processing Board  (SIPB)
       URL: http://web.mit.edu/warlord/    PP-ASEL-IA     N1NWH
       warlord at MIT.EDU                        PGP key available


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