Generating a PR buzz for 2.2.0

[Vladimir Weinstein]

As far as online advertising is concerned, the grants page states  
(http://www.google.com/grants/):
Designed for 501(c)(3) non-profit organizations, Google Grants is a  
unique in-kind advertising program.

Is gnucash registered as such an organization?

Regards,
v.


On May 18, 2007, at 7:43 AM, Derek Atkins wrote:

> If you want to spearhead this, go ahead ;)
>
> -derek
>
> "Nathan Buchanan" <nbinont at gmail.com> writes:
>
>> Hello All!
>>
>> With the 2.2.0 release coming up I have started thinking about how  
>> we will
>> promote it. As I understand it, we currently post notices on our  
>> website,
>> the lists, and they occasionally get picked up by other tech news  
>> websites
>>> From there (correct me if I'm wrong). When 2.2.0 is released it  
>>> will be a
>> big deal. With this release we break into the mass market (eg -  
>> Windows).
>> There are big benefits (as I'm sure you already know): more potential
>> developers, larger user base, etc, but that's not the point. The  
>> point is,
>> that this is "big news" and we need a PR strategy.
>>
>> What ideas do we have to help create a buzz? I've got a couple  
>> (below), but
>> we need more ideas - please pipe in if you have one. We can then  
>> decide
>> which ones are worth doing.
>>
>> 1. create a list of news sites to submit a story to. If they  
>> choose to
>> publish it great, if not, we haven't lost anything. We should  
>> consider news
>> sites in the following categories:
>> -tech/IT sites (to raise visibility among IT professionals)
>> -accounting/financial sites (to raise visibility among then financial
>> industry - we do create financial software!)
>> -general interest news sites/ public broadcasters (many have a  
>> tech and
>> financial sections where an article may fit in.)
>>
>> We would need to draft up some special announcement beforehand.
>>
>> 2. Advertise online (wait, before you say "we don't have the  
>> money" check
>> this out):
>> http://google-code-updates.blogspot.com/2007/04/google-grants-free- 
>> advertising-for-open.htmlI
>> ran across this today and think we should give it a try. Besides,
>> $10,000
>> in free advertising isn't bad!
>>
>> Anywhere else we can get advertising?
>>
>> Scheduling: We need to have all the packages released at the same  
>> time (or
>> at least hold the announcements until all the packages are up and  
>> we are
>> happy with them). We don't want to get caught unprepared. (yes, I am
>> speaking as the person that is building the last package ;) )
>>
>> Thoughts? Arguments? Could we get agreement on this, and possibly  
>> volunteers
>> to put it into action?
>>
>> Thanks,
>> Nathan
>>
>> -- 
>> _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
>> Got Mole problems? Call Avogadro at 6.02 x 10^23.
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>>
>>
>
> -- 
>        Derek Atkins, SB '93 MIT EE, SM '95 MIT Media Laboratory
>        Member, MIT Student Information Processing Board  (SIPB)
>        URL: http://web.mit.edu/warlord/    PP-ASEL-IA     N1NWH
>        warlord at MIT.EDU                        PGP key available
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