GoodWill (was: Re: Scheduled transaction formulae & splitting joint bills)

[Derrick Hudson]

On Tue, Apr 29, 2008 at 09:53:24AM -0400, Josh Sled wrote:

| Expenses:Goodwill?  The Investopedia definition¹ has Goodwill as an Asset,
| but IANAA.
| 
| ¹: http://www.investopedia.com/terms/g/goodwill.asp


What I learned about "GoodWill" is it is an intangible asset of a
company.  It can essentially be described as the positive response
potential customers have towards the company and the company's brand
image.  Accountants compute goodwill as the difference between the
measurable assets of a company and the price that a buyer paid to
acquire that company.

-Derrick

PS.  I'm not an accountant either.

-- 
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